J.Fisher Interiors
SEO for a Luxury Interior Designer in Austin, Texas.
Project Overview
J.Fisher Interiors is a luxury interior design studio based in Austin, Texas, and an Architectural Digest-approved designer. The team designs high-end homes, estates and commercial spaces across Austin and the Hill Country, from new-build interiors to kitchens and whole-home remodels.
Our local SEO campaign has grown J.Fisher’s organic reach since August 2025, helping the studio focus on Austin’s wealthier neighbourhoods such as Lake Travis, Spanish Oaks and Lakeway.
Over the past year we’ve scaled the site with local area pages, niche service pages and in-depth guides, and built links from design and lifestyle publications.
Project Highlight
- 88% Increase in Organic Traffic, July to October 2026 vs the Same Months of 2024
- 48% Increase in Contact-Form Enquiries Year on Year
- 663% Increase in Google Top 10 Keywords Since July 2025
- From 162k to 240k Google Impressions, July to October Year on Year
Challange
When we started the campaign, the site only had 16 keywords in Google’s top 10 results, so they had little exposure to broad top-of-funnel queries and niche long-tail queries. In a small, high-value market like luxury interior design in Austin, ranking for the right local searches matters far more than raw traffic.
The core terms we wanted to target were going to their direct competitors who had built their authority over the past decade or two. The site had a weak backlink portfolio and its service pages didn’t reflect the range of services they provided.
Solution
Since August 2025 we’ve published more than 100 pages, guides and articles for the site. We focused on three types of pages, supported by link building and Google Business Profile optimisation.
- Area Pages: Landing pages for the neighbourhoods J.Fisher works in, including Lake Travis, Spanish Oaks, Cedar Park, Lakeway and Old Enfield, so the studio shows up when people search for a designer in their part of Austin.
- Niche Service Pages: Pages for luxury kitchens, estate and mansion interiors, commercial interior design and remodels, plus a rewritten homepage that sets out the full range of services.
- Guides: Room-by-room design guides and a guide to what an interior designer costs in Austin, answering the questions people ask before they get in touch.
- Link Building: Links from relevant design and lifestyle publications to build the site’s authority against longer-established competitors.
- Google Business Profile: Optimised the listing for local searches in Austin, so the studio shows in map results as well as the main listings.
Visual Results
SEO, local SEO and link building for a luxury interior design studio in Austin, Texas, running since August 2025, with more than 100 new pages, guides and articles published so far.
J.Fisher Interiors, client since August 2025The Results
- +88% visits from organic search (July to October 2026, vs the same months of 2024, the year before we started)
- +48% contact-form enquiries (January to October 2026, vs the same months of 2025)
- From 162k to 240k Google impressions (July to October 2026, vs the same months of 2025)
- +663% keywords in Google’s top 10 results (July 2025 to October 2026)
- From 3 to 53 keywords in Google’s top 3 results (July 2025 to October 2026)
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